Presentation of the real estate market in Cassis

What makes the real estate market in Cassis so lively is first and foremost the constant strong demand, supported by a varied clientele. Local families, Marseille workers in search of tranquillity and retirees seduced by the climate rub shoulders with buyers from Paris, Lyon or even abroad. They all share the same goal: to enjoy the natural beauty of the creeks, the charm of the historic center and the serene atmosphere that reigns here all year round.

The scarcity of available properties further reinforces the attractiveness of the market. Cassis being a town with a restrictive geography – between the sea, cliffs and listed vineyards – urbanisation is naturally limited. This lack of available land leads to a constant tension on supply and reinforces local real estate values. In this sense, the city represents a niche market, where each opportunity takes on a particular dimension.

Over the last few years, property prices in Cassis have followed an upward trajectory, driven by continuous demand and limited supply. This upward trend has not been denied, even in the most uncertain periods, making Cassis a resilient market in the face of economic fluctuations.

On average, the price per square meter exceeds €8,000, with significant differences depending on the sector. Properties with sea views or frontline locations are priced much higher, while some secluded apartments offer interesting opportunities. This stability, coupled with a strong long-term valuation, makes the real estate market in Cassis a secure investment for demanding buyers.

In addition, the municipality benefits from a favourable tax framework for primary residences, with land pressure controlled by local policies. This allows buyers to project themselves serenely, whether it is a question of living in Cassis all year round or considering a profitable real estate project.

One of the major assets of real estate in Cassis lies in the diversity of the properties on offer. There are both renovated apartments in the heart of the village, perfect for a pied-à-terre or a rental investment, and contemporary villas nestled on the heights, with a breathtaking view of the sea. Some residential areas such as Les Janots, Le Bagnol or the highly sought-after Arène district offer a wide variety of housing, combining Provençal authenticity and high-end services.

Houses with swimming pools, wine estates or architectural properties are among the most sought-after. Their rarity makes them prestigious properties, often acquired in a logic of transmission or constitution of wealth. This richness of supply, combined with strong demand, continuously feeds the dynamism of the real estate market in Cassis, where each project takes on a unique dimension.

Investing in real estate in Cassis means betting on one of the most popular markets on the Provençal coast. The authentic charm of the village, the proximity of the creeks, and the liveliness of the port make it a sought-after place to live or vacation. However, the regulatory framework has recently evolved : since 2024, seasonal rentals have been strictly supervised by the town hall.

Any new application for authorisation to transform a dwelling into a furnished tourist accommodation must now be subject to compensation. This means that an equivalent surface area dedicated to housing must be created at the same time (for example, by rehabilitating a commercial premises). This measure aims to limit the rental pressure on year-round residents and to preserve the local fabric. In fact, the number of rental investors has decreased significantly, making the market even more exclusive.

However, some investment solutions remain attractive. Renting out your main residence for up to 120 days per year is still allowed without compensation. It is also possible to invest for a long-term rental, or in properties with high heritage potential (such as a sea-view apartment or a house near the port), targeting a capital gain on resale rather than an immediate rental return.

In short, Cassis remains a safe haven, but the rules of the game have changed. The market is now aimed at buyers who are more focused on quality of life, wealth and rarity, than on a search for pure return. With good support and an adapted strategy, investing in Cassis remains an excellent decision, provided that these new constraints are anticipated.

At Victoire Properties, we are proud to accompany you in all your real estate projects in Cassis. Our family agency, located in the heart of the village, knows the local fabric and its specificities perfectly. Thanks to our expertise in the field and our trusted network, we guide you step by step, whether you are looking for a primary residence, a second property or a rental investment.

We make it a point of honour to offer personalised support, based on listening, transparency and responsiveness. Each project is unique, which is why we adapt our advice to your profile, your desires and your objectives. From the first visit to the signing at the notary's office, we are at your side to secure and enhance your investment in the real estate market in Cassis.